Process

How to Brief an SDR in One Hour.

Offer, ICP, disqualify rules, calendar rules and the CRM. That's the brief.

Published Sep 24, 20262 minute read

A good SDR doesn't invent your market. They need five things: what you sell, who signs, who to hang up on, when you take meetings, and where to log the work.

Write the offer in one sentence a buyer would repeat. Name three titles and two industries. List the disqualifiers. Open two hold slots a day. Give HubSpot or Pipedrive access.

We run this as the discovery call. You talk for an hour. We turn it into the script and the practice calls before your rep goes live. See how it works.

Next note: What a Qualified Meeting Looks Like.

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